Instarmac expands its team

Following exciting growth in the tiling and flooring markets in Ireland through our long-standing partners Emtek, Instarmac are pleased to announce the appointment of a new field based Instarmac Area Sales Manager to support the next stage of development of its UltraTile and UltraFloor brands in Ireland.

Instarmac have worked closely with their Irish partners Emtek over the last 2 years to launch the UltraTile and UltraFloor brands to the Irish markets.  To help facilitate further growth, Instarmac will now take forward distribution of these brands through the development of new specialist distribution partners around the country.  The 25-year partnership with Emtek remains strong, with the Lisburn based company continuing to manage and head the distribution of the market leading brands UltraCrete and UltraScape in Ireland.

Mark Shorrock MD of Instarmac has said ‘There has been considerable growth in the Irish market and we would like to thank Emtek for their fantastic work in laying a foundation for the floor and tiling brands. Demand for these products is increasing and we feel the time is now right to enhance our investment in this sector of the market.   Our newly appointed Sales Manager will be able to enhance the level of on the ground manufacturers support to the floor and tile market’.

Jason Reid Brand Manager from Instarmac says; ‘We are thrilled to see the growth of our flooring and tiling customers in Ireland with our UltraTile and UltraFloor products.  We are committed to ensuring a seamless transition and service for all customers both new and existing over the coming weeks.’

Emtek MD Neil McKee noted; ‘We’ve been delighted to help pioneer and establish the UltraTile and UltraFloor products across Ireland in recent years.  Having a local Instarmac Area Sales Manager in Ireland will take the growth to the next stage and we’re glad we could lay a foundation for our long-standing supply partners Instarmac.  Emtek will continue to develop and manage the UltraCrete and UltraScape business in Ireland.’

From 1st April 2023 all UltraTile and UltraFloor products will all be available through an authorised network of approved merchants and stockists. Contact +44 (0)7570 331623 / +44 (0)1827 908510 or email enquiries@instarmac.co.uk for more information